Launch time is a critical time in any business. Months of planning go into preparing every piece of your launch. You hire copywriters to write your emails, customer service reps to handle client requests, videographers to film your launch videos, graphic designers to create beautiful images…the list goes on and on.
It is perhaps the biggest marketing and sales event in your company all year!
And the potential impact to your business is huge! A launch can easily generate more than 20% or 30% of your annual revenue. It can fill your sales funnel at all stages, from new subscribers to your email list to raving fans who are sharing your content and message with their communities.
After spending all this time preparing for your launch you want it all to go off without a hitch, right?
What would you say if I told you that you are leaving money on the table during your launch, and you don’t even know it?
How about if I said you could be making 30%-40%, or more, in increased sales during your launch by making one simple change to your launch strategy?
Do you think I’m crazy? Are you sure you’ve covered all your bases, and thought about all the possibilities?
What about your sales team? Have you given the same amount of time and attention to all the pieces of your sales strategy as you have your launch strategy?
You can have the most well planned launch, but without a strong sales strategy your launch will fall short.
There are a lot of things that go into a solid sales strategy at launch. Here are a few:
- Use live chat Having live chat on your website is like having your best salesperson available when your prospect is looking at your services. Imagine how different a visitor’s experience would be if they can get their questions answered while they’re on your site, rather than the standard experience of going to a site, having questions, and leaving when you can’t find answers on the FAQ page.
- Hire the right people Hiring a salesperson, or several, is an essential part of building a sales strategy. Hiring can not only be very time consuming, it can be a very costly part of doing business. Between money spent on ads and time it takes to screen and ultimately train new team members, you can easily spend 4 or 5 times what you expect to.
- Train your team well Training your sales team to properly represent you and your brand takes a lot of time and effort. You need to not only create a solid plan to train them, you also need to provide ongoing training to keep them operating at their best. Without training your sales team will most certainly underperform.
- Make the right offer Your offer is a key part of your launch. It is what your prospects will ultimately say yes or no to, and it is what will generate revenue from your launch. If one part of your offer is off, or doesn’t strike the right chord with your prospects, they will not buy. Simple as that. Taking the time to review your offer with an expert is an invaluable opportunity to get feedback on the structure of your offer.
We will talk about each of these in more detail in coming articles. For now, it is important to know that your sales strategy is critical to the success of your launch. Make sure that you are taking these points into consideration when you are planning your launch, and protect yourself from lackluster sales at the time when you need your sales to soar.
Planning a launch, we want to hear about it! Join our community on our Facebook page and share your launch date and details. We would love to support you on your launch!
