Author Archives: Gain the Edge

Nothing Meaningful Happens Until the Cost is Great Enough

Moving forward isn’t always easy. Taking those next steps isn’t always something that we do on our own. After all, it’s called a comfort zone for a reason. We like to do what we’ve always done because it’s easy and it’s familiar. A lot of times, we need something to push us to improve. Something…

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Are you going for the goal?

Is your team working towards the same objective? A great team knows what they need to do, what you want them to do, and everyone is working towards the same goal. You can have the best and most talented individuals working for you, but if everyone on the team is not working towards the same…

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The secret to keeping successful sales people

It happens in every company.  Someone gets hired to fill a role. They do well with it. Really well. They do so well that they begin helping out in other areas. Then the help becomes regular. As people leave they may not even be replaced because other people have shown they can do the work.…

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What kind of service are you providing?

Customer Service. Client Care. Either way there is one fact no one can deny…this is one of the most important roles in your company during a launch! Your client care rep will be very busy during your launch. Used wisely they will help you from the early stages of planning your launch through execution and…

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But what about my brand voice?

One of the questions I am asked most often is “What about my brand?”  Anytime you partner with someone to represent you and your brand this is a huge concern. I get it! In fact, when talking with prospective partners a large part of our initial conversation is about determining if we are a fit…

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Do you suffer from launch paralysis?

Do you suffer from launch paralysis?  Are you spending so much time thinking about your launch that you aren’t actually launching?  Is creating strategy taking all of your energy, yet you still aren’t moving forward with your launch? This is a common challenge for entrepreneurs. We can get so caught up in planning our launch…

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Without this you are leaving money on the table

Do you have a live chat on your website?   Is it manned during your launch by live support? Did you know if you don’t have a live chat feature you are leaving money on the table? A bold statement, I know. And a true one. When you have a prospect on your website they…

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Are you leaving money on the table during your launch?

Launch time is a critical time in any business. Months of planning go into preparing every piece of your launch. You hire copywriters to write your emails, customer service reps to handle client requests, videographers to film your launch videos, graphic designers to create beautiful images…the list goes on and on. It is perhaps the…

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11 things to do when they won't open your emails

11 Things To Do When They Won’t Open Your Emails

During a launch nothing is more important than generating leads. With an estimated 215 billion emails per day being sent, it is more difficult than ever to stand out. Your email campaign is a very powerful way to generate leads for your sales team to follow up on. It is how you talk to your…

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Can you really outsource your sales team?

When most of us think of outsourcing we think of hiring great VAs, graphic designers, web developers and people to handle other administrative and technical tasks.  This is common place in our industry, and odds are good you are already doing that. But what about your sales team?  Can you really outsource your sales team…

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