Mapping Out 2024: Insights from Our Entrepreneurial Journey | OM033

Yeah, but I'm gonna jump into that, I want to make sure that we are also in any questions that are in here. So if you have a question, type it in the chat. So we can address those for you as well. And we do have some other questions that have been in discussion that I'll share in just a minute. But viability is, you know, viability is it's something that everybody needs to be thinking about. Because quite honestly, if you just look at yourself, if you ask yourself a question right now and say, Okay, what kind of a business am I? Am I actually a business, I mean, this is a real thing. If you're a solopreneur. If you have a brick and mortar business, and a storefront and people are coming to well, there's a little bit more shape to that definition. But we serve a lot of people in the online world, and a lot of solopreneurs they're entrepreneurs. And there are some things are really, you know, some truths here that we have to come to grips with. Number one, just because you're it just because I'm not sure it doesn't make me a visionary entrepreneur, somebody who just wants to solve a problem anytime an entrepreneur is somebody who just wants to not work for somebody else, right. So maybe be working for yourself and creating a job. And that's what the majority of people do is we just create a job that we work for ourselves. That doesn't mean we're visionary. And at times, it means the opposite means we're just, we're just a step by step operator, you know, we're just doing, say the things we know that need to get done so that we can, you know, be fiduciary, or really responsible, you know, be able to pay the bills, be able to take care of business, pay our taxes, and all of that. So it's being crystal clear about what is the focus of what you're trying to do, why does this matter? Are you putting out a shingle, as they say, and saying, Hey, come on in, and we'll do some business together, which most businesses become very transactional, that nature, which is also, you know, it's the people who have a vision to people who have something bigger that they're striving for that then leverages the business as a means to reach an end, attain those goals, those missions, those desires, but also the people that win, those are the people that consistently climb the the mountain, right climb the ladder, climb, whatever, whatever metaphor you want to use, those are the people that are reaching, the higher levels of success and the things that they want to do. And you know, we've been very blessed on that journey, we've also hit some hit some, some walls on that journey. And most of the time, when we hit those walls, the things that cost us is usually directly related to one of the two things that we see, as we've been, you know, again, on the journey to work with a whole lot of millionaires and billionaires been very blessed. It's always centered around with forget why we're doing what we're doing. Number one, so motivation and innovation and things slip. The other piece is we're not running the business very effectively. So we're becoming not viable. In many times, their business was never built, to be never designed to generate revenue was never designed to grow in the first place. And that means you're not viable. You have a product, most there, you'd be amazed at how many businesses are nothing more than a product or a service. But it's not a business. There's a client who needs something, there's a solution provider who has a solution. And somewhere in the between we meet and while we have something, you know, our garage door broke yesterday, I was pushing the button coming in in an open, closed, open, closed, open, closed, I couldn't hear it. Cindy was inside the house here, it was a big shock, a big bang, I didn't hear that from inside the car on the street. But garage door was down could not be open manually, because it was a spring and in the cables were broken. Guy came up, we can come over literally 20 minutes, he fixes the thing. I don't know if he has a business, and always a guy who fix things. I'm hooked. I'm assuming he has a business, I have absolutely no idea. It could just be a handyman doing stuff. And now that that doesn't mean he's on business. And it doesn't mean he's not valuable. But it doesn't, that doesn't make a business. Right? And that's that's a perfect example, though. Most people do Oh, there's a problem. I solve it. Eight. How do you come across those clients? How do you serve and deliver? How do you how do you attract the right? How do you have the right inventory to be able to do the things that you need to do? What is your process for serving these clients and making sure that they're in your business in your world for a long time? What is what makes you valuable, right? viable is business model that we again, we are really leaning into as an acronym, right? viable, viable is valuable business being extremely valuable to the people that you serve. It's not just about providing a solution. It's understanding the value that you have solution must be valuable to them, it must be ready it must be ready to act on must be ready to move and must be something that can be built upon must be something that is dead that is always in need always in demand, the more it's in demand, the more supply that that there will be for it right? So you want to make sure that the demand is high. And many times you have to have a plan that generates demand. And then seeks and finds where are the greatest intersections of pain and solution that you can be hanging out on. Right? You don't want to be hanging out on a corner where there's no pain and solution and nothing ever happens. You need to be we need to put yourself in the middle of the activity you need to put yourself where people are most likely to find you. Right? Those these things is about having a viable business plan and strategy. We know what do you think in that city?

And that's, you know, again, we've had many conversations with clients around this, and this is the challenge, we're not here to get you to want anything that you don't want. That's not my mission, it's to get you to embrace the things that we know you want, but you're so buried in what you're doing day to day that you forget it or you can't see it. And, you know, we have, we have a couple clients we've talked to in the last couple days that are doing big things to great things, and they're poised for some really strong growth. And they want to go bigger, but they're so focused on what they're doing right now that they can't see what the greater opportunity is. And it's not just about money, it money needs to be there. I'm never gonna apologize for making money. And I'm not that person that says it's not about the money. Because the moment you say that we all know it is about the money. My mission is that you're making so much money, you don't ever have to talk about the money. Just never have to pull it out, you're the moment you have to say it's not about the money, you're already asked off purpose off mission off track, you should never have to apologize for it. You just don't need to make it your priority seeking the money. But here's the mission for us on this. So we want to make sure you're making more buyers from the same number of leads and more sales from the same number of buyers. That's the game we're playing. And that's what having a viable business does for you. So viable fie vision, right and value proposition. This is not the rich and this actually the refined tune that it's about being valuable. Value is what you impart value is defined by me, valuable is defined by you, you're decide if I'm valuable to you, hey, I die in the variable is identity, wish to have to become something different, to be able to step into something new, you literally have to transform, you have to become a bigger, better, bolder version of you. If you plan on leaving a legacy that's going to outlive you, if you plan on having the kind of purpose, passion and profit and impact in the world that is bigger than what you can do. You can create on your own with your own single small footprint. Right. It's interesting because we have a we have we within our neighborhood here we drive. You know, it's a nice nice area that we live in. There's this four way stop sign, just around the corner and there's a gentleman there, we call him Patriot Jeff comes out there puts his flag and he just spends pockets of time every day out there just waving at people and cheering on people. And you know, his mission is to make sure everybody understands that they own their little piece of America and his his spot. He's got this little, little spot, he got a little red wagon, he pulls his stuff, he sits there with his chair, he has something to drink. And he he just waves the people and people honk at them and Wave at him and I talked to him sometimes. And his whole thing was he's like I just want everybody know, they that they have a piece of America. He goes this is my this little this little piece of work of mine right here. And, you know, he knows where he stands. He knows what He's what he's doing. He knows he's got a vision. Right and his identity he is he has become a patriot. He has been he has become an inspiring inspiration even though in his own little spot. He's impacting people everyday because they're carrying that message as they come and go and he's always honking at people wait, they're all waving at him. And you know he's he's impacting from where he is you don't have he doesn't have and isn't have a website that have social media. Right? But he's got an identity. He knows who he is. And when you know who you are, then you can easily emanate, everything else radiates from there.